2/19/2026
Lucas Oil Late Model Dirt Series
Lucas Oil Late Model Dirt Series Announces 2026 Marketing Partners
BATAVIA, Ohio (February 19 2026) - The Lucas Oil Late Model Dirt Series presented by FloRacing is proud to announce an extensive roster of marketing partners for the 2026 season, assembling an industry-leading lineup of companies that will support the nation’s premier dirt late model tour both on and off the racetrack.
Entering another highly anticipated campaign, the Lucas Oil Late Model Dirt Series presented by FloRacing continues to build momentum with strong backing that enhances competition, boosts championship payouts, and elevates the overall experience for teams and fans nationwide.
Official Marketing Partners:
Lucas Oil Products, FloRacing, ARP, MyRacePass, Sunoco, Big River Steel, Wieland, Hoosier Tire, Summit Racing Equipment, UNOH - University of Northwestern Ohio, Eclipse Claims Consulting, Whelen, Miller Welders, RaceCar Engineering, O’Reilly Auto Parts, Ace Doran Hauling & Rigging, Dirt Draft, Rugged Radios, Holmatro, FK Rod Ends, and Allstar Performance.
From cutting-edge performance engineering to broadcast, technology, safety, and retail leaders, these Official Partners power the Series both on and off the track, strengthening its reach and driving the sport forward.
The Series is further strengthened by a distinguished group of Associate Marketing Partners providing contingency awards, technical support, and event activations throughout the 2026 schedule.
Associate Marketing Partners:
Advanced Powder Coating, All Makes Collision Center, Behrent’s Performance Warehouse, Black Diamond Chassis, Bilstein Shocks, Boyd Bilt Fabrication, Brodix, Capital Race Cars, Clements Racing Engines, Diversified Machine Inc, Fast Shafts, Fire Suppression Engineering, FOX Shocks, Heartbeat Hot Sauce, Heath Lawson Photography, Hellraizer Jacks, Hoker Trucking, Jackson County Tourism, Keyser Manufacturing, Longacre Scales, Longhorn Chassis, MD3, Mega Plumbing of the Carolinas, Midwest Sheet Metal, MSD, Ohlins Shocks, Outerwears, PEM - Performance Engineering Mfg, Penske Racing Shocks, ProFabrication Headers, Pro Power Racing Engines, Rocket Chassis, Schoenfeld Headers, Shocker Hitch, Simpson Race Products, Slicker Graphics, Strange Oval, Swift Springs, Thermo-Tec Automotive Products, Velocity Manufacturing, Vic Hill Race Engines, Victory Fuel, Wehrs Machine & Racing Products, Wilwood, Xceldyne, XS Power Batteries, and 5150 Race Trailers.
The continued support of these marketing partners reinforces the Lucas Oil Late Model Dirt Series’ position as the industry leader in dirt late model competition. Every race will be live streamed on FloRacing in 2026 with extensive coverage – allowing the Series to deliver premier exposure for its partners while maintaining a relentless commitment to competitive excellence.
As the 2026 season unfolds across America’s most iconic dirt tracks, fans can expect another year of thrilling battles, championship drama, and partner-driven programs that reward performance and innovation.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit LucasDirt.com.
Submitted By: Jeremy Shields
