11/26/2025
Lucas Oil Late Model Dirt Series
O’Reilly Auto Parts Continues Support of Rookie of the Year Program
BATAVIA, Ohio (November 26, 2025) – O’Reilly Auto Parts is back as the title sponsor for the Rookie of the Year program through 2028, with the leading rookie driver earning a record-breaking $20,000 once more.
In addition to their cash prize, the Rookie of the Year will receive product certificates from multiple manufacturers, valued at over $10,000. The second and third-place finishers will receive $5,000 and $2,500, respectively.
“We are thrilled to have O’Reilly Auto Parts return as the title sponsor of the Rookie of the Year Program for the next three years. With their partnership, the Lucas Oil Late Model Dirt Series will pay the largest cash and product awards for the Rookie of the Year in dirt late model racing. We look forward to 2026 and another great partnership with all the O’Reilly Auto Parts employees and stores across the country”, stated Wayne Castleberry, Marketing and Sales for Lucas Oil Late Model Dirt Series.
A driver wishing to compete for the Rookie of the Year must declare their intent before the drivers’ meeting at the first event beyond April 1. In addition to the cash and product awards to the Rookie of the Year, the Lucas Oil Late Model Dirt Series presented by FloRacing will pay a $100 bonus to the highest finishing rookie driver in each feature event beyond April 1.
Drivers competing for the 2026 O’Reilly Auto Parts Rookie of the Year title will compete across the full Lucas Oil Late Model Dirt Series calendar, visiting a variety of racetracks for the first time. The schedule includes 58 events at 26 different venues spanning 15 states, from February through October.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit www.lucasdirt.com.
Previous O’Reilly Auto Parts Rookie of the Year:
2025 - Donald McIntosh
2024 - Drake Troutman
2023 - Max Blair
2022 - Garrett Alberson
2021 - Ricky Thornton Jr.
2020 - Tanner English
2019 - Tyler Erb
2018 - Mason Zeigler
2017 - Hudson O’Neal
2016 - Colton Flinner
2015 - Brandon Sheppard
2014 - Jason Hughes
2013 - Billy Moyer Jr.
2012 - Jonathan Davenport
2011 - Jared Landers
2010 - Chris Wall
2009 - John Blankenship
2008 - Terry Casey
2007 - Justin Rattliff
2006 - Steve Casebolt
2005 - Scott James
About O’Reilly Automotive, Inc.
Since 1957, O’Reilly Automotive, Inc., has grown from a family-owned company to a leader in the automotive replacement parts industry. It supplies equipment, tools, parts, and accessories to professional service providers and do-it-yourself customers across the United States, Mexico, Puerto Rico and Canada. With more than 6,500 store locations and growing, the O’Reilly Professional Parts People deliver excellent customer service, knowledge and value to the communities they serve.
Submitted By: Jeremy Shields
