5/7/2025
Lucas Oil Late Model Dirt Series
Fresh Roof Shingle Rejuvenation Supports Lucas Oil Late Model Dirt Series
BATAVIA, Ohio (May 7, 2025) – Lucas Oil Late Model Dirt Series presented by FloRacing officials are excited to announce Fresh Roof, based in Dayton, Iowa, which has over eighty dealers across the country, as a new marketing partner of the nation’s premier national tour.
Fresh Roof, with its innovative formula, repairs and rejuvenates shingle roofs using groundbreaking GreenSoy Technology. This technology allows Fresh Roof to extend the lifespan of your roof.
Fresh Roof becomes the title sponsor of the Hard Luck Award at each event and awards a $1,000 cash award at the year-end awards banquet to the driver who earns the season's most Fresh Roof Hard Luck Awards.
“Fresh Roof is excited to partner with the Lucas Oil Late Model Dirt Series and sponsor the hard luck award category. The series is a great platform for introducing our products and services to racers and fans. Our roof protection meets racing power. Fresh Roof is restoring roofs and backing champions in dirt racing in 2025”, stated Matthew Riesselman, Vice President of Fresh Roof.
“We are thrilled to have Fresh Roof sign on as a partner in 2025. Having more and more non-automotive companies partner with our series shows the value and loyalty our fans offer to a company. They see the opportunity to reach new customers and build their brand. We look forward to working with them in 2025,” stated Wayne Castleberry, Sales and Marketing for Lucas Oil Motorsports.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit www.lucasdirt.com.
About Fresh Roof
Fresh Roof's groundbreaking GreenSoy Technology isn't just a roof treatment - it's a maintenance powerhouse that keeps your shingle roof performing at its best for years to come. Our innovative formula repairs and rejuvenates each shingle, creating a protective membrane that spans your entire roof. To learn more about Fresh Roof, visit www.freshroof.com.
Submitted By: Jeremy Shields
