3/13/2025
Lucas Oil Late Model Dirt Series
O’Reilly Auto Parts Returns as Rookie of the Year Title Sponsor in 2025
BATAVIA, Ohio (March 13, 2025) – O’Reilly Auto Parts returns as the title sponsor of the Rookie of the Year program in 2025. The top rookie driver will once again earn an industry-high $20,000.
Along with their cash award, the Rookie of the Year will also receive product certificates from various manufacturers, valued at over an additional $10,000. Second and third places in the final Rookie of the Year standings will receive $5,000 and $2,500, respectively. The O’Reilly Auto Parts Rookie of the Year will also be awarded a new pit bike courtesy of Dave Warren Powersports and a complete fire suppression system from Fire Suppression Engineering.
A driver wishing to compete for the Rookie of the Year must declare their intent before the drivers’ meeting at the first event beyond April 1. In addition to the cash and product awards to the Rookie of the Year, the Lucas Oil Late Model Dirt Series presented by FloRacing will pay a $100 bonus to the highest finishing rookie driver in each feature event beyond April 1.
Drivers battling for the O’Reilly Auto Parts Rookie of the Year title in 2025 will pursue the entire Lucas Oil Late Model Dirt Series schedule and see a scattering of racetracks for the first time. This year’s schedule comprises 58 events at 25 unique venues across 16 states from January to October.
“The series would like to give a special thanks to O’Rielly Auto Parts for sponsoring the Rookie of the Year program and offering the lucrative cash awards. Also, we want to thank all the series' sponsors that will contribute additional product awards to the Rookie of the Year program,” stated Wayne Castleberry, Corporate Sales and Marketing for Lucas Oil Motorsports.
The companies contributing product certificates to the 2025 O’Reilly Auto Parts Rookie of the Year include: Behrent’s Performance Warehouse, Brodix, Dave Warren Powersports, Diversified Machine Inc (DMI), Fast Shafts, Fire Suppression Engineering (FSE), FOX Shocks, Keyser Manufacturing, MD3, MSD, PEM, Pro Fabrication Headers, Schoenfeld Headers, Slicker Graphics, Simpson Race Products, Strange Oval, Summit Racing Equipment, Swift Springs, Thermo-Tec, Wehrs Machine, Wieland Metal Services, Wilwood Brakes, and Xceldyne.
For the latest news, results, championship standings, and more about the Lucas Oil Late Model Dirt Series presented by FloRacing, please visit www.lucasdirt.com.
About O’Reilly Automotive, Inc.
O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company’s website at www.OReillyAuto.com for additional information about O’Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs. As of September 30, 2022, the Company operated 5,910 stores in 47 U.S. states and 28 stores in Mexico. To learn more about O’Reilly Auto Parts and find a store near you, visit www.oreillyauto.com.
Submitted By: Jeremy Shields
