The Lucas Oil Late Model Dirt Series presented by FloRacing is the premier national touring sanctioning body for dirt late models. The Series will sanction 58 action-packed events at 24 different venues across 15 states in 2025, with 24 events that boast $25,000 or more for the winner. In 2025, over a remarkable $800,000 in additional A-Main purse money will be available compared to 2024. More than a quarter million dollars has been allocated for the Big River Steel Chase for the Championship presented by ARP for 2025, increasing the total season-long points fund to over $1.3 million. The champion of the Lucas Oil Late Model Dirt Series presented by FloRacing will receive an industry-leading $250,000 in 2025, while the top five drivers in the final standings will each earn at least $100,000. The Lucas Oil Late Model Dirt Series presented by FloRacing is proud to showcase the biggest dirt late model stars in the nation and proud to provide its fans with the most exciting, edge-of-your-seat events in all of motorsports. The in-your-face excitement of a Lucas Oil Late Model Dirt Series presented by FloRacing event is second to none!
In 2024, the Lucas Oil Late Model Dirt Series presented by FloRacing treated race fans to the most memorable and exciting events in front of packed grandstands across the country and huge television audiences watching at home. The Lucas Oil Late Model Dirt Series presented by FloRacing averaged 48.4 entries per event in 2024, the highest average of any touring series in the country. The Lucas Oil Late Model Dirt Series presented by FloRacing also had over 370 different drivers competing at least once with the series in 2024.
The Series will sanction some of the biggest marquee events in 2025 including (to win): Super Bowl of Racing at Golden Isles Speedway ($25,000), Winter Nationals at Ocala Speedway ($25,000), Indiana Icebreaker at Brownstown Speedway ($25,000), Conococheague 50 at Hagerstown Speedway ($25,000), Ralph Latham Memorial at Florence Speedway ($25,000), Farmer City 74 at Farmer City Raceway ($25,000), FALS Spring Shootout at Fairbury Speedway ($30,000), High Banks Heist at Eagle Raceway ($50,000), Show-Me 100 at Lucas Oil Speedway ($75,000), Mountain Moonshine Classic at Smoky Mountain Speedway ($30,000), Firecracker 100 at Lernerville Speedway ($50,000), Independence 50 at Atomic Speedway ($25,000), Freedom 60 at Muskingum County Speedway ($25,000), Diamond Nationals at Lucas Oil Speedway ($25,000), Kosiski Family 53 at Shelby County Speedway ($25,053), Silver Dollar Nationals at Huset’s Speedway ($75,000), North/South 100 at Florence Speedway ($75,000), Topless 100 at Batesville Motor Speedway ($50,000), Rumble by the River at Port Royal Speedway ($50,000), Hillbilly Hundred at Lernerville Speedway ($30,000), Late Model Nationals at Knoxville Raceway ($75,0000, Jackson 100 at Brownstown Speedway ($50,000), Pittsburgher at Pittsburgh’s PA Motor Speedway ($50,000), and the season finale, Dirt Track World Championship at Eldora Speedway ($100,000).
The series also has expanded its presence among its social media outlets including Facebook, X, Instagram and TikTok to bring the Lucas Oil Late Model Dirt Series presented by FloRacing brand to new untapped markets. Combining the extensive broadcast package, press releases, website, and the social media outlets, the Lucas Oil Late Model Dirt Series presented by FloRacing brings enormous brand recognition, publicity, and exposure to the companies that partner with the series!