Lucas Oil Late Model Dirt Series Announces Additional Sponsors for 2011

WAYCROSS, GA (June 16, 2011) - The Lucas Oil Late Model Dirt Series is excited to announce several new sponsors have come on board with the series in 2011. Roush/Yates Performance and JE Pistons have partnered to become a series contingency sponsor for the remainder of the 2011 racing season. Roush/Yates Performance and JE Pistons will offer racers a $100 contingency product award to the series feature winner at all events in 2011. As the exclusive supplier of Ford Racing engines for NASCAR's top series, Roush Yates designs and builds engines that prove themselves race after race in Sprint Cup, Nationwide, Camping World Truck, ARCA RE/MAX and Grand Am Rolex Series. The main goal for Roush Yates Performance Products is to offer a way for the grassroots racer to purchase a wide variety of new and used race parts bringing the Cup technology to the Saturday night local race track.

With over 60 years of experience, JE Pistons is the leader in high performance forged pistons. JE has a history of manufacturing the highest quality pistons and components that professional engine builders, race teams, and high performance enthusiasts trust and rely on. The top engine builders in NASCAR, LOLMDS, ALMS, NHRA, AMA Supercross all use JE Pistons in their engines. JE Pistons has teamed up with Roush/Yates Performance to be a part of the Lucas Oil Late Model Dirt Series.

To learn more about Roush/Yates Performance and JE Pistons visit their websites at www. roushyatesparts.com and wwwjepistons.com.

Another company that has come on board for 2011 is CV Products. CV Products will award the 5^th place finisher in all series feature events a $75 contingency product award. The CV Products Company services engine builders, chassis shops, drivers, and race teams at all levels of racing, from the professional ranks to the grass roots level. CV Products is a dynamic, multifaceted company with complete, in-house CNC machining services and engineering staff and strategically partnered with other industry-leading technology companies to provide a multitude of services and products to racers.

To learn more about the CV Products Company visit the official website at www.cvproducts.com.

Ringers Gloves based in Moorpark, California has also come on board with the series as an associate sponsor in 2011. Ringers Gloves will be the official glove worn by the Lucas Oil Late Model Dirt Series Staff at all events in 2011. Many professional race teams have also made Ringers their product of choice to protect their hands at all times. Ringers is dedicated to providing the best products available for both the top professional race teams and mechanics worldwide. Ringers has a full line of additional products for the serious racer and mechanic as well.

To learn more about Ringers Gloves, visit their website at www.ringersgloves.com.

“We are very thankful for all the companies that have partnered with the series. We are always trying to strengthen our program to help the racers. Our contingency programs really do give racers a lot of opportunities to earn additional monies and products throughout the year”, stated Ritchie Lewis, series director.  

 To learn more about the Lucas Oil Late Model Dirt Series and all our partners visit our series website at www.lucasdirt.com.

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