E-3 Spark Plugs named the Official Spark Plugs of Series

CORONA, CA (March 27, 2008) - Team Lucas and Lucas Oil Late Model Dirt Series are proud to announce E-3 Spark Plugs as their Official Spark Plug.  Lucas Oil welcomes E-3 Spark Plugs to what is turning out to be a stellar year for the Lucas Oil Late Model Dirt Series. 

Throw out your old spark plugs and try the advanced DiamondFire Electrode design by E-3 Spark Plugs. The E-3 Spark Plug was developed by researchers from leading engineering universities, who have produced a spark plug which can actually reduce greenhouse gas emissions and global warming by reducing fuel consumption.  The E-3 Spark Plug patented Edge-to-Edge electrode design provides maximum performance in long term use. 

Quite simply, the DiamondFire electrode design burns fuel more efficiently and completely, increasing gas mileage and drastically cutting toxic emissions, while still improving horse power.

If you read their website, www.e3sparkplugs.com, you will learn that by shooting a straighter shot (flame kernel to the piston)-they have increased power with less fuel.  E-3 spark plugs were produced from research performed at Georgia Tech and Michigan State for E-3 Laboratories.  They are designed to provide more power with less fuel cost to the consumer.  E-3 Spark Plugs are the only spark plugs able to perform in this way.

By delivering better gas mileage and smoother throttle response, E-3 Spark Plugs is creating their own “buzz”.  Increased power output, and surprising better fuel economy puts these spark plugs in a “greener” world of their own.        

Lucas Oil Late Model Dirt Series Director, Ritchie Lewis, said,” This is truly a great product and every angle of the E-3 Spark Plug has been fine tuned and polished with it’s DiamondFire technology proving over and over this is going to be a mainstay and an industry leader in this segment of the market place for many years to come. 

Todd Arey, E-3 President and CEO said,” We are pleased to be a part of Team Lucas and the Lucas Oil Late Model Dirt Series. We believe that partnering with such outstanding quality organizations allows E3 to effectively promote our proven and patented E3 DiamondFire spark plug to the core motorsports customer. We look forward to a long and highly involved relationship.”

Find E-3 Spark Plugs at over 14,000 vendors nationwide and on-line.  View their website at www.e3sparkplugs.com. For the latest news and information regarding the Lucas Oil Late Model Dirt Series you can go to www.lucasdirt.com or call the series office at (951) 532-2503.

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